Reb Risty: Fractional Marketing Leadership Is Better Than None
If a small business owner wants to grow their business, they have to rethink how they're going to approach marketing and get out of the marketing lane, emphasizes Reb Risty, founder and CEO of REBL Marketing.
Marketing is getting more complex and it's hard to know every single platform and type of marketing and tool and strategy. Being able to bring in knowledge and talent on a fractional basis to fill those gaps for you is essential to having a successful marketing function. The range of expertise that you’ll need to market your business successfully is too broad and dynamic for a small business to have an internal team of full-time staff do it well. The W2 full time employment model is not agile and nimble enough to work for a small business.
Risty recommends that small businesses bring in a fractional CMO to take point and manage the appropriate specialists on a contract and project basis. Flexible working relationships are what the talent wants and the business can afford.
Listen to the end for a special gift Reb is offering our listeners that will help you get your marketing on track.
Show highlights
01:50 Why business owners overwhelmed by marketing
03:23 Complexity is driving the need for marketing specialists hired on a fractional basis
04:36 Marketing is following the medical model of a Primary Care Physician plus a wide variety of specialists as needed
07:55 Creating the right type of marketing team for your business
10:29 The traditional W2 employment model isn't nimble and agile enough for the marketing needs of small businesses
14:34 The talent economy for marketing
17:22 Learn about Reb. Email her at reb@reblmarketing.com. Call her at +1.858.848.7325
Email Jay at jay.kingley@centricityb2b.com
Sign up for a free one hour workshop called Start Attracting Your Ideal Clients In 5 Easy Steps. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help. This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.
