Caleb Sinn - Spray & Pray No More
Caleb Sinn of Social Bloom talks about how many high volume (needs hundreds to thousands and beyond of clients) businesses are getting their outbound marketing totally wrong. They've been fed a line from so many lead gen firms that you should only expect a 0.5% conversion rate while Caleb believes the bar should be 8 times that or 4%. Too many high volume businesses are using low ROI spray and pray marketing campaigns and they aren't coming close to maximizing their potential. Caleb provides 6 specific steps you need to take to get your lead generation program where it needs to be.
Show highlights
02:19 What outbound marketing techniques should high volume businesses use
03:58 You do get results from Spray & Pray but the ROI is often very low
04:57 The difference between 0.5% and 4% conversion rates
06:47 Why lead gen companies will tell you to be happy with campaigns that convert at 0.5%
07:26 Benefits from doing outbound marketing effectively
08:50 6 steps to implement an effective outbound marketing program
10:40 Learn about Caleb. Email Caleb at caleb@socialbloom.org
Email Jay at jay.kingley@centricityb2b.com
Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help. This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.
