Lisa Perry - Tactics Without Strategy Isn't Marketing That Works
Lisa Perry of Perry Consulting starts by asking what makes a company want to choose you? It all comes down to your brand and what is going to make a customer choose your brand over a competitor's. Lisa is emphatic that doing a lot of marketing activity not connected by a well thought out strategy will lead to a brand that will fail to resonate. She states that 90% of consumers don't feel a strong loyalty to a brand which she believes is a great opportunity. Lisa gives 4 steps to help you hyperfocus your brand on what makes you unique for your customers.
Show highlights
02:29 Tactics disconnected to a strategy drive too much of a company's marketing activities
04:20 Key elements of your branding strategy
05:43 What is a brand?
07:06 Hyperfocus your brand on your uniqueness
09:54 4 things that make customers choose your brand
13:19 Implementing an effective brand strategy
15:35 Learn about Lisa. Email Lisa at perryllisa@gmail.com
Email Jay at jay.kingley@centricityb2b.com
Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help. This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.
