Will Dukes: Selling Through The Eyes Of A Farmer
Will Dukes of Sales Partners Florida argues that bringing in revenues requires you look at your marketing and sales activities like a campaign. Answer the questions, "What am I trying to sell" and "Whom am I trying to sell it to" and then develop a campaign targeted to do that. Will advises that you have to act with intention not randomly in coordinating all your sales and marketing activities. He provides a 5 step approach to building a campaign for your sales activities. Listen to the end for his gift to understand how growing up as a farmer has informed his work in sales.
Show highlights
01:22 Branding, marketing, sales, and retention are different parts of the same process.
04:34 When it comes to getting new clients, you need to think about all your activities as a campaign
07:40 Act with intention, not randomly
11:37 Benefits from using a campaign approach to marketing and sales
19:25 5 steps to follow to implement a campaign approach to client acquisition
24:39 Learn about Will and what farming has to do with it. Email Will at willd@spfla.com.
Email Jay at jay.kingley@centricityb2b.com
Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help. This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.
