Laura Templeton: Use Your Workforce In Your Marketing
Laura Templeton of 30 Second Success shares the underutilized concept of Workforce Marketing. Laura recommends arming your employees with the right message so they can represent you to all of the stakeholders they come in contact with - on and off the job. In addition to new customers, your current employees can play a key role in attracting new talent to your organization. Laura explains why so many client and employee referrals programs often fall short of expectations. She gives 4 steps on how to implement an impactful workforce marketing program. Listen to the end to find out the details of Laura's gift for our listeners.
Show highlights
02:44 Look at all your employees as part of your marketing team
03:59 The story of how a forensic accountant represented her employer to a potential customer
05:58 How to tap into your employees as resources for your marketing
07:16 Benefits from implementing a workforce marketing program
08:42 Impact on recruiting talent
10:31 How to implement a workforce marketing culture
14:16 Learn about Laura. Email Laura at laura@30secondsucces.com. Book a time to talk with her at http://calendly.com/30secondsuccess/30min.
Email Jay at jay.kingley@centricityb2b.com
Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help. This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.
