Episode 2

Published on:

31st Aug 2021

Chris Austin: To Thrive, Market Your Business As If You Were A Media Company

"If you're not creating revenue out of content, you're not there yet," says Chris Austin. You have to satisfy two equally important audiences. One is obvious and that's your customers. The other is Google!
“You can’t just think like a media company. You have to become a media company,” says fractional CMO Chris Austin in Episode 2 of Centricity's The Best Kept Secret show. Marketing requires every type of business to become a media company. It’s not about becoming the next Netflix, but your content must educate, entertain, and engage in attracting customers.

Great marketing requires great content, and great content comes from talking to your customers. They’ll tell you what they want to know. That should drive the content you create.

But it won’t matter if you don’t have a consistent distribution strategy. You’ve got to meet your clients where they are rather than expect they will come to you. LinkedIn, Facebook, YouTube, Twitter, or Tik Tok - go where your clients hang out.

Listen to Chris’s Provocative Perspective on how to supercharge your marketing with content that engages, is distributed through the right channels, and what you need to do to make sure it’s seen. 

Show highlights

02:01 Become a media company no matter what your business is

03:20 Two audiences for your content but don't forget distribution

05:50 Three goals your content should achieve

11:58 Drive more revenues by acting like a media company in your marketing

16:12 Steps you need to take to drive your content marketing activities

21:14 Learn about Chris

Connect with Jay

Email Jay at jay.kingley@centricityb2b.com

Sign up for a free one hour workshop called Start Attracting Your Ideal Clients In 5 Easy Steps. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help.  This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.

Show artwork for Fractionals Unplugged with Jay Kingley

About the Podcast

Fractionals Unplugged with Jay Kingley
Fractionals Unplugged - An Insider's Perspective On How To Recreate Your Corporate Income Without The Insane Hours As A Fractional Executive
Get the inside story on how to be a fractional executive who ranks in the top 20% of your peers with insights and wisdom on how to replace your corporate income without the insane hours to create the business you want on your terms. Learn the secrets to getting fully booked with clients, building a robust pipeline, and achieving premium pricing representing the value you bring to your clients.

Hear from the top experts advising and participating as fractional executives. Learn from:

✅ Jay Kingley, one of the top advisors on how the best fractional executives build a business to match,
✅ Leading fractional executives sharing the story of their struggles and successes,
✅ Operators of the premiere fractional communities on the value they bring to fractional executives, and
✅ The people who run fractional marketplaces where you can get key elements of what you need to be success in your business including, in some cases, clients.

Learn more at www.referabilitymaven.com

About your host

Profile picture for Taz Sadhukhan

Taz Sadhukhan