Chris Austin: To Thrive, Market Your Business As If You Were A Media Company
"If you're not creating revenue out of content, you're not there yet," says Chris Austin. You have to satisfy two equally important audiences. One is obvious and that's your customers. The other is Google!
“You can’t just think like a media company. You have to become a media company,” says fractional CMO Chris Austin in Episode 2 of Centricity's The Best Kept Secret show. Marketing requires every type of business to become a media company. It’s not about becoming the next Netflix, but your content must educate, entertain, and engage in attracting customers.
Great marketing requires great content, and great content comes from talking to your customers. They’ll tell you what they want to know. That should drive the content you create.
But it won’t matter if you don’t have a consistent distribution strategy. You’ve got to meet your clients where they are rather than expect they will come to you. LinkedIn, Facebook, YouTube, Twitter, or Tik Tok - go where your clients hang out.
Listen to Chris’s Provocative Perspective on how to supercharge your marketing with content that engages, is distributed through the right channels, and what you need to do to make sure it’s seen.
Show highlights
02:01 Become a media company no matter what your business is
03:20 Two audiences for your content but don't forget distribution
05:50 Three goals your content should achieve
11:58 Drive more revenues by acting like a media company in your marketing
16:12 Steps you need to take to drive your content marketing activities
21:14 Learn about Chris
Email Jay at jay.kingley@centricityb2b.com
Sign up for a free one hour workshop called Start Attracting Your Ideal Clients In 5 Easy Steps. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help. This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.
