Kyle Hamer: Marketing Vs. Sales: And The Winner Is ...
Hatfield vs. McCoys. Coca-Cola vs. Pepsi. Marketing vs. Sales. We all like a good rivalry but not when it’s inside your business.
Kyle Hamer of the Hamer Marketing Group has played on both sides of the marketing - sales rivalry, as he articulates In Episode 3 of our Best Kept Secret show. Kyle makes the astute observation that sales are driven by revenues, and marketing focuses on lead generation. When they aren’t on the same team, sales blame marketing for generating the wrong types of leads, and marketing blame sales for their inability to close their given leads.
So what can you do to get both sides to collaborate to improve close rates on leads to clients by 30 - 40%. Listen in as Kyle speaks with Jay Kingley of Centricity and spells out the 5 key steps you can take to end the family feud.
There’s an incredible free gift at the end.
Show highlights
02:05 Why it's so hard to get marketing and sales into alignment
03:33 How should a business owner think about bringing marketing and sales together
05:55 The impact on customer experience
07:58 Tangible and intangible benefits of playing in the sandbox together
11:54 The 5 steps you need to take to end the family feud
17:22 Learn about Kyle. Email Kyle at khamer@hamermarketing.com
Email Jay at jay.kingley@centricityb2b.com
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