Stephanie Judd: How To Influence Using Storytelling
Storytelling is so fundamentally human, informs Stephanie Judd of Wolf & Heron.
The goal of telling a story as part of your sales process is to create human connection. You can only do this by bringing emotion into your story. Influential storytelling is inherently a vulnerable process but it leads to authenticity and high levels of effectiveness. Two mistakes salespeople make in communicating with prospects is 1) they want to feature their product or service as the focus of the story (it should be the client) and 2) they focus on data and information and leave out plot and human emotion. Stephanie provides the 4 components of an influential story in her roadmap to implementation. Listen to the end to get the details of her gift.
Show highlights
02:38 Don't rely on facts, figures, features, and benefits when you tell a great story instead.
04:42 Make the story about your client but then you have to bring yourself into their story.
07:12 Salespeople need to think of their storytelling with a lens of influence in mind.
09:12 The benefits of becoming an influential storyteller.
13:40 How to become an influential storytelling organization.
19:06 Learn about Stephanie. Email Stephanie at stephanie@wolfandheron.com
Email Jay at jay.kingley@centricityb2b.com
Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.
