Nicole Hanusek - Your Website Isn't An Historical Record Of Your Business
Nicole Hanusek of Smack Happy Design points out that an out of date website can result in the growth of your business stalling out because you’re not getting the right leads. Many business owners think their website is a create it and forget it. She observes that your website reflected your business when it was created but over time your business has likely changed but your website hasn’t. So now your website is attracting the people who used to be a good fit for you but are no longer.
Nicole points out that most people, when redoing their websites, modify the current site when what you actually want to do is start over from scratch. Based on who your target is, figure out how to present it on your website. Help them find exactly what they're looking for and let them know they're in the right place. Nicole lays out a 4-step implementation process for how to get your website to reflect your current business and where you’re going in the future rather than keeping it as an historical record of your past. Listen to the end for Nicole’s gift to our audience.
Show highlights
03:32 One reason your sales could be stagnant is your website is out of date.
04:01 How out of date websites hurt your business.
06:54 Start from scratch when it’s time to redo your website.
09:30 The importance and benefits of having an up to date website.
14:55 4-step tactical plan to redo and relaunch your website.
19:28 Learn about Nicole. Email Nicole at nicole@smackhappy.com.
Email Jay at jay.kingley@centricityb2b.com
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