Lee Barnathan: Features Tell But Benefits Sell
Lee Barnathan of LB Communications is fed up with all the poor copy on websites. His research indicates that 95% of all website copy is focused on features, functions, and here's what we do. But Lee succinctly points out that if you want to get business from your website you got to talk in the language of your target market's pain points and what you do to get rid of that pain and get them the results they are looking for. He reminds us that your customers are listening to radio station WIIFM so you better communicate on that same bandwidth: What's In It For Me! Listen to the end for a compelling gift Lee is offering our listeners.
Show highlights
02:02 Why the copy on 95% of all websites is written so poorly that it hurts results
02:47 The invasion of the computer bots
04:10 When you sound average, the only things that matters to the buyer is price.
06:08 What's in your head is only with copy that is written from your customers' perspective.
07:54 The impact of compelling copy
10:52 Use this 4 stage persuasive marketing framework to improve your website copy.
12:57 Learn about Lee. Email Lee at lee@leebarnathan.com
Email Jay at jay.kingley@centricityb2b.com
Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help. This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.
