Brandon Rollins: Marketing Is Not A Cost Center
Brandon Rollins, founder of the Pangea Marketing Agency, is adamant that marketing is there to generate revenue and not masquerade as a cost of doing business. You've got to measure your metrics and critically evaluate marketing efforts that aren't generating a sufficiently high Return On Investment. Brandon likes using the cost of client conversion as his go to metric. He recommends at least a 5 to 1 return if not more on any marketing initiative. Brandon lays out a 5 step program to implement a successful marketing program. Listen to the end to find out the details of a valuable gift he's offering our listeners.
Show highlights
02:06 Why you can't look at marketing as a cost of doing business
04:14 How you need to think about marketing to be sure you get a return on your spend
06:51 Cost per conversion is a key metric you should use in evaluating your marketing spend
08:03 Why you should take an objective look at the return on your marketing spend
11:32 5 steps to implement a successful marketing program
14:51 Learn about Brandon. Email Brandon at brandonrollins1@gmail.com.
Email Jay at jay.kingley@centricityb2b.com
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