Episode 108

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Published on:

7th Nov 2023

Is This The Biggest Mistake Fractional Executives Make?

I'm often asked what is the biggest mistake fractional executives make when trying to build their business. At the top of the list is focusing on themselves when communicating with prospects rather than the issues that your target market cares about (hint they aren't worried about your problems, they have enough of their own).

Learn why when you talk about yourself (and you do that a lot more than you realize), only you and your mommy will care and mommy isn't going to build your business for you!

Let’s have a conversation focused on how you can build your fractional business by changing how you engage with prospects who need your insight and wisdom.

Connect with Jay. Learn more about Maven.

Email Jay at jay.kingley@referabilitymaven.com

Email me if you'd like to be a guest on our Show.

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About the Podcast

Fractionals Unplugged with Jay Kingley
Fractionals Unplugged - An Insider's Perspective On How To Recreate Your Corporate Income Without The Insane Hours As A Fractional Executive
Get the inside story on how to be a fractional executive who ranks in the top 20% of your peers with insights and wisdom on how to replace your corporate income without the insane hours to create the business you want on your terms. Learn the secrets to getting fully booked with clients, building a robust pipeline, and achieving premium pricing representing the value you bring to your clients.

Hear from the top experts advising and participating as fractional executives. Learn from:

✅ Jay Kingley, one of the top advisors on how the best fractional executives build a business to match,
✅ Leading fractional executives sharing the story of their struggles and successes,
✅ Operators of the premiere fractional communities on the value they bring to fractional executives, and
✅ The people who run fractional marketplaces where you can get key elements of what you need to be success in your business including, in some cases, clients.

Learn more at www.referabilitymaven.com

About your host

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Jay Kingley