Frank Olivo: Why Google Rankings Can Be Overrated
Frank Olivo of Sagapixel dropped a real truth bomb in telling us that the objective of an effective SEO campaign is to generate qualified traffic not any traffic. And you can't do that without first really nailing the profile of your target market and what you want them to do when they come to your website. Frank provides a compelling case study showing how effective a quality over quantity approach to SEO can be. He then gives us a 4 step implementation process to get the SEO results you are looking for.
Show highlights
02:19 SEO should focus on getting qualified traffic not any traffic
03:22 Searches with intent or quality traffic is more important than how much traffic
04:28 Start with your target customers and what their problems are
07:59 Is SEO a once and done process?
10:38 The benefits from prioritizing quality over quantity
14:46 4 steps to implement an SEO program
17:29 Learn about Frank.
Email Jay at jay.kingley@centricityb2b.com
Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help. This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.
