Episode 84

full
Published on:

25th Oct 2022

Anna Henry - Climate Action Plans Required By Consumers

Anna Henry of Shift Sustainability Consulting tells us that consumers are anxious about climate change and are beginning to demand that the businesses that they patronize are supporting this cause. Many consumers believe that brands have just as much responsibility for – and ability to take – climate action as governmental bodies. Anna points out that survey data from The Economist shows a 71% rise in online searches for sustainable goods in the past 5 years. KPMG reveals 80% of the world's top companies are already reporting on sustainability metrics, and Forbes estimates 20% of top global companies have made a commitment to go net zero. Companies need to find ways to demonstrate to consumers that they care about this issue and are taking action.

Anna recommends each business create a climate action plan that identifies actions that are both impactful and visible. Examples include airlines offering emissions offsets, utilities providing the ability to purchase green electricity, and Amazon adding a Climate Pledge Friendly tag to help consumers identify products that have more sustainable attributes. Anna provides 5 steps to create a consumer-focused climate action plan for your business.  

Show highlights

04:17   Consumers are increasingly choosing to do business with climate aware companies.

04:55   Consumer-driven activism.

07:01   Doing what some of your customers want but not others.

09:55   How companies benefit from adopting climate aware policies.

12:02   5 steps to implement a climate action plan.

15:24   Learn about Anna.  Email Anna at anna@shiftsustainable.com.

Connect with Jay

Email Jay at jay.kingley@centricityb2b.com

Sign up for a free one hour workshop called Do Less Marketing. Get More Clients. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

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About the Podcast

Fractionals Unplugged with Jay Kingley
Fractionals Unplugged - An Insider's Perspective On How To Recreate Your Corporate Income Without The Insane Hours As A Fractional Executive
Get the inside story on how to be a fractional executive who ranks in the top 20% of your peers with insights and wisdom on how to replace your corporate income without the insane hours to create the business you want on your terms. Learn the secrets to getting fully booked with clients, building a robust pipeline, and achieving premium pricing representing the value you bring to your clients.

Hear from the top experts advising and participating as fractional executives. Learn from:

✅ Jay Kingley, one of the top advisors on how the best fractional executives build a business to match,
✅ Leading fractional executives sharing the story of their struggles and successes,
✅ Operators of the premiere fractional communities on the value they bring to fractional executives, and
✅ The people who run fractional marketplaces where you can get key elements of what you need to be success in your business including, in some cases, clients.

Learn more at www.referabilitymaven.com

About your host

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Taz Sadhukhan