Zac Stucki- It's Easier To Scale Sales Than Profits
Zac Stucki of Homeric Consulting shares that many 7-figure marketing agencies enjoy surging sales but suffer from sagging profitability. Growth and scaling aren’t the same thing.
Growth is about increasing the size of your business. Scaling is about increasing your profitability as you grow. Zac explains the problem as most 7-figure agencies have a project-focused worldview. They think about each client as independent of one another, and they focus on how to meet the demands of that client project. It becomes all about how many bodies you need to keep up with growth.
The most successful agencies run their business on a process level, rather than see every client as a project. Zac points out that they look for actions or steps that happen in most of their projects and use that to build processes that map over 75-90% of all the work they do which makes them fundamentally scaleable. Zac provides 3 essential steps you need to take to move from growing to scaling.
Show highlights
01:04 Profitability often falls as your sales increase.
01:35 Growth is not the same as scalability.
02:22 You need to be process not project focused to scale..
03:53 3 steps to move from a project to process focus.
05:43 Learn about Zac. Email Zac at zac@homericconsulting.com or schedule your conversation with him at https://calendly.com/homeric_consulting/60min.
Email Jay at jay.kingley@referabilitymaven.com
Sign up for a free one hour workshop called Do Less Marketing And Get More Clients. The workshop will show you how to become remarkably referable to eliminate the uncertainty of where your future revenues will come from.
