Episode 101

full
Published on:

25th Jul 2023

What You Say When Selling Better Be Different Than What You Do During Delivery

Jay Kingley, CEO of Maven, has the surprising take that what you say when selling better be different than what you do during delivery … or you won’t get any clients and if you do you won’t retain them. During the buying process, empathize with your prospect on where they think they are and show them how to get to where they want to be. During delivery, enlighten your client on where they really are and inspire them to get to where they need to be.

So many consultants, fractional leaders, and coaches tell their prospects the "truth" about where their prospects are and where they need to get to. While that is what delivery is all about, using it during your sales (or buying) process will guarantee that you don't have many clients to deliver to.

Connect with Jay

Email Jay at jay.kingley@referabilitymaven.com

Sign up for a free one hour workshop called How You Can Eliminate Your Income Uncertainty! 5 Things You Need To Do To Get In Front Of The C-Suite.

The workshop will show you how to end your marketing overkill and still get in front of the C-Suite.

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Fractionals Unplugged with Jay Kingley

About the Podcast

Fractionals Unplugged with Jay Kingley
Fractionals Unplugged - An Insider's Perspective On How To Recreate Your Corporate Income Without The Insane Hours As A Fractional Executive
Get the inside story on how to be a fractional executive who ranks in the top 20% of your peers with insights and wisdom on how to replace your corporate income without the insane hours to create the business you want on your terms. Learn the secrets to getting fully booked with clients, building a robust pipeline, and achieving premium pricing representing the value you bring to your clients.

Hear from the top experts advising and participating as fractional executives. Learn from:

✅ Jay Kingley, one of the top advisors on how the best fractional executives build a business to match,
✅ Leading fractional executives sharing the story of their struggles and successes,
✅ Operators of the premiere fractional communities on the value they bring to fractional executives, and
✅ The people who run fractional marketplaces where you can get key elements of what you need to be success in your business including, in some cases, clients.

Learn more at www.referabilitymaven.com

About your host

Profile picture for Jay Kingley

Jay Kingley