Episode 9

full
Published on:

20th Oct 2021

Susan Fennema: Get Organized!

“You can’t serve clients without a clear direction or process,” counsels Susan Fennema, the Chief Eradicating Officer of Beyond The Chaos. Too often we think putting processes in place is a burden. The reality is that having the right processes in place sets you free.  It doesn’t weigh you down but allows you to be nimble and agile.

Bureaucracy when it’s done right is not our enemy of getting things done. Susan points out that it’s a tool to get rid of things that are repeated.  Importantly, it allows you to focus on serving your clients and not getting caught up in things that others can do better than you.

Susan advises business owners to write down the tasks they do and put a pay rate on each task to determine if it should be outsourced to a cheaper resource. Often times you can bring in a person for 5 - 10 hours a week to handle the getting organized tasks rather than need a full time resource.


Susan makes the compelling point that putting more effort into something that lacks structure and process could end up making things worse not better.  Without proper organization, structure, and process, you’re not running your business, it’s running you.


Show highlights

02:22 The right process doesn't weigh you down, it allows you to be nimble

03:20 Bureaucracy when it’s done right is not our enemy of getting things done

04:38 What's the pay grade on the tasks that you, the business owner, are doing?

07:14 Putting effort into something that lacks structure and process could end up making things worse

10:47 2 things you need to do to get organized

12:14 Learn about Susan. Email her at susan@beyondthechaos.biz

Connect with Jay

Email Jay at jay.kingley@centricityb2b.com

Sign up for a free one hour workshop called Start Attracting Your Ideal Clients In 5 Easy Steps. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help.  This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.

Show artwork for Fractionals Unplugged with Jay Kingley

About the Podcast

Fractionals Unplugged with Jay Kingley
Fractionals Unplugged - An Insider's Perspective On How To Recreate Your Corporate Income Without The Insane Hours As A Fractional Executive
Get the inside story on how to be a fractional executive who ranks in the top 20% of your peers with insights and wisdom on how to replace your corporate income without the insane hours to create the business you want on your terms. Learn the secrets to getting fully booked with clients, building a robust pipeline, and achieving premium pricing representing the value you bring to your clients.

Hear from the top experts advising and participating as fractional executives. Learn from:

✅ Jay Kingley, one of the top advisors on how the best fractional executives build a business to match,
✅ Leading fractional executives sharing the story of their struggles and successes,
✅ Operators of the premiere fractional communities on the value they bring to fractional executives, and
✅ The people who run fractional marketplaces where you can get key elements of what you need to be success in your business including, in some cases, clients.

Learn more at www.referabilitymaven.com

About your host

Profile picture for Jay Kingley

Jay Kingley