Episode 138

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Published on:

1st Jul 2025

Rebecca Kushner: An Insiders Story On Being A Fractional CFO

In this episode of Fractionals Unplugged, Jay Kingley speaks with Rebecca Kushner, a Fractional CFO specializing in helping health and wellness practitioners navigate their financial challenges. They discuss the common issues practitioners face, including pricing, client volume, and overhead costs. Rebecca emphasizes the importance of understanding financial metrics to make informed decisions and achieve sustainable growth. The conversation also touches on the impact of industry consolidation and the misconceptions practitioners have about growth. Rebecca shares actionable steps for practitioners to improve their financial clarity and outlines her journey to becoming a financial educator.

Email Rebecca or send her a DM on LinkedIn to continue the conversation.

Connect with Jay

Email me at jay.kingley@fractionalmaven.com if you're a fractional executive or consultant and would like to be a guest on our show.

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About the Podcast

Fractionals Unplugged with Jay Kingley
Fractionals Unplugged - An Insider's Perspective On How To Recreate Your Corporate Income Without The Insane Hours As A Fractional Executive
Get the inside story on how to be a fractional executive who ranks in the top 20% of your peers with insights and wisdom on how to replace your corporate income without the insane hours to create the business you want on your terms. Learn the secrets to getting fully booked with clients, building a robust pipeline, and achieving premium pricing representing the value you bring to your clients.

Hear from the top experts advising and participating as fractional executives. Learn from:

✅ Jay Kingley, one of the top advisors on how the best fractional executives build a business to match,
✅ Leading fractional executives sharing the story of their struggles and successes,
✅ Operators of the premiere fractional communities on the value they bring to fractional executives, and
✅ The people who run fractional marketplaces where you can get key elements of what you need to be success in your business including, in some cases, clients.

Learn more at www.referabilitymaven.com

About your host

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Jay Kingley