Episode 35

full
Published on:

8th Feb 2022

Marc Pickard: There's No Place To Hide From Cybercriminals

Marc Pickard from CBTech Support warns that all small businesses are at risk from cybercriminals for two key reasons. First, they're low hanging fruit and easy targets. Most don't have the technical and procedural protections in place to make getting hacked difficult. Second, they're stepping stones to larger, juicer targets which could be a client or supplier. Small business owners often don't have any idea of where to start to protect themselves from attack and find the whole topic overwhelming. Marc shares data that the average ransomware payment for businesses between 2 and 100 employees is $75,000 and this excludes the cost of clean-up, restoration, notification efforts and reputation damage. Marc provides some clear guidance on what a small business should do to minimize the risk of getting nailed by a cyber attack.

Show highlights

01:46 Small business owners are at risk of getting hacked for 2 big reasons

02:53 There's no place to hide. Hackers will find you.

03:44 Making yourself unattractive to cybercriminals requires both technical and human solutions

05:43 Using cloud based solutions doesn't necessarily protect you from cyber attacks

07:13 Dealing with staff that "bring their own devices" to work

08:23 How your business benefits from safeguarding your data and IT infrastructure

11:20 What does a small business need to do to protect them from a cyber attack

13:55 Learn about Marc. Email Marc at marc.pickard@cbtech.support

Connect with Jay

Email Jay at jay.kingley@centricityb2b.com

Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help.  This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.

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About the Podcast

Fractionals Unplugged with Jay Kingley
Fractionals Unplugged - An Insider's Perspective On How To Recreate Your Corporate Income Without The Insane Hours As A Fractional Executive
Get the inside story on how to be a fractional executive who ranks in the top 20% of your peers with insights and wisdom on how to replace your corporate income without the insane hours to create the business you want on your terms. Learn the secrets to getting fully booked with clients, building a robust pipeline, and achieving premium pricing representing the value you bring to your clients.

Hear from the top experts advising and participating as fractional executives. Learn from:

✅ Jay Kingley, one of the top advisors on how the best fractional executives build a business to match,
✅ Leading fractional executives sharing the story of their struggles and successes,
✅ Operators of the premiere fractional communities on the value they bring to fractional executives, and
✅ The people who run fractional marketplaces where you can get key elements of what you need to be success in your business including, in some cases, clients.

Learn more at www.referabilitymaven.com

About your host

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Jay Kingley