Marc Brookland - SEO With Intention
It’s not hard to rank high on Google. But you have to know what you’re doing to rank high on keywords with intention to purchase. Marc Brookland of SEO Locale tells us the key to success is to identify high customer-intent keywords to build your SEO campaign and more importantly, generate quality leads. No business wants to rank for a "how to" keyword, because that user is just looking for free information. Marc is clear that keywords are the driving force behind increasing revenue through your website. Focus on building an SEO campaign around actionable keywords versus informational keywords. Marc provides 5 key steps to implement a SEO strategy that will drive revenue not just traffic. As he reminds us, good SEO is not about driving traffic, it’s about the right traffic. Listen to the end for a gift from Marc that will help you start implementing SEO the right way.
Show highlights
02:15 Your SEO strategy should be based on ranking for keywords with high purchase intention.
04:34 Keyword research is the key to driving a successful SEO campaign.
07:36 Nailing your keyword research can dramatically increase your conversion rate
09:55 A good SEO strategy takes into consideration minimizing your cost of client acquisition
15:02 Implementing a SEO program to drive traffic with intention in 5 steps
18:22 Learn about Marc, Email Marc at marc@seolocale.com or call him at +1.215.801.9427.
Email Jay at jay.kingley@centricityb2b.com
Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.
