Jonathan Barnes - Going From A Small Business To An Enterprise
Jonathan Barnes of Work Heartily highlights the enormous challenge of needing an experienced executive team before you can afford one to go from Stage 1 of a business (start-up/mom & pop) to Stage 3 (enterprise). Twenty years ago you tried to make this transition on hope and prayer, and most didn’t make it. Today, Jonathan points out how companies can embed fractional executives as part of their management team. Fractional executives work for you part-time while also working with several other clients giving them some unique perspectives on the challenges your business is likely facing.
Fractional executives should be at half of the cost of a full-time employee, but because of their expertise and efficiency, they will move your team along, act as a liaison between the tech team and leadership, analyze policies and procedures and perform the functions that you would expect a seasoned executive to do. Jonathan provides 3 steps to strengthen your team from being dependent on the founder to having an experienced executive team to get your business to the next level. Listen to the end for a special gift for our listeners.
Show highlights
04:51 Transitioning between Stage 1 to Stage 3 is like navigating white water rapids.
08:02 When you have no more time and you’re getting burned out.
09:44 How you get your executive team from founder dominated to enterprise caliber.
11:32 Having fractional leadership is very different from outsourcing a business function.
14:17 Effectively utilizing fractional executives.
17:52 The benefits from using fractional executives.
23:37 3 steps to follow to bring a fractional executive onto your team
26:27 Learn about Jonathan. Email Jonathan at jb@workheartily.com.
Email Jay at jay.kingley@centricityb2b.com
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