Episode 103

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Published on:

22nd Aug 2023

Jay Kingley - What You Should Do Is Always A Subset Of What You Could Do

Jay Kingley, CEO of Maven, discuss that your business focus is driven by your marketing not service delivery. In today’s world, no one wants to hire the “jack of all trades and master of none". When you’re paying top dollar to bring in a fractional executive or consultant, you want someone who understands your specific issue and has the expertise, insight, and wisdom to deliver the outcomes you want. You want someone laser focused on what it is you need, not a broad generalist who isn’t going to crush it for you.

What you should do is a subset of what you could do. The more talented and capable you are, the bigger the difference between should and could. It doesn’t matter how great you are at what you do if you don’t have prospects lined up around the block begging to work with you.

Let’s have a conversation on how the focus of your fractional or consulting practice aligns with the marketplace..

Connect with Jay

Email Jay at jay.kingley@referabilitymaven.com

Click here to download our resource guide on "How To Replace Your Corporate Income Without The Insane Corporate Hours".

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About the Podcast

Fractionals Unplugged with Jay Kingley
Fractionals Unplugged - An Insider's Perspective On How To Recreate Your Corporate Income Without The Insane Hours As A Fractional Executive
Get the inside story on how to be a fractional executive who ranks in the top 20% of your peers with insights and wisdom on how to replace your corporate income without the insane hours to create the business you want on your terms. Learn the secrets to getting fully booked with clients, building a robust pipeline, and achieving premium pricing representing the value you bring to your clients.

Hear from the top experts advising and participating as fractional executives. Learn from:

✅ Jay Kingley, one of the top advisors on how the best fractional executives build a business to match,
✅ Leading fractional executives sharing the story of their struggles and successes,
✅ Operators of the premiere fractional communities on the value they bring to fractional executives, and
✅ The people who run fractional marketplaces where you can get key elements of what you need to be success in your business including, in some cases, clients.

Learn more at www.referabilitymaven.com

About your host

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Jay Kingley