Episode 99

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Published on:

30th May 2023

Jay Kingley - Lead Gen Will Kill Your Consulting Business

Jay Kingley of Maven says lead generation tactics will kill your consulting business. The implicit assumption behind lead gen is the more clients you need the more marketing you must do. But when you are the product and what you're selling is your expertise, insight, and wisdom, it takes time to convert a lead to a client and time is what you are short of.

Focus on prospect generation and run, and run fast, from anyone who’s peddling you the latest and greatest lead gen system no matter what they are charging. You just don’t have the time. Listen to hear what you need to focus on instead of lead gen. Reach out to me if this hits a nerve.

Connect with Jay

Email Jay at jay.kingley@referabilitymaven.com

Sign up for a free one hour workshop called How You Can Eliminate Your Income Uncertainty! 5 Things You Need To Do To Get In Front Of The C-Suite.

The workshop will show you how to end your marketing overkill and still get in front of the C-Suite.

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About the Podcast

Fractionals Unplugged with Jay Kingley
Fractionals Unplugged - An Insider's Perspective On How To Recreate Your Corporate Income Without The Insane Hours As A Fractional Executive
Get the inside story on how to be a fractional executive who ranks in the top 20% of your peers with insights and wisdom on how to replace your corporate income without the insane hours to create the business you want on your terms. Learn the secrets to getting fully booked with clients, building a robust pipeline, and achieving premium pricing representing the value you bring to your clients.

Hear from the top experts advising and participating as fractional executives. Learn from:

✅ Jay Kingley, one of the top advisors on how the best fractional executives build a business to match,
✅ Leading fractional executives sharing the story of their struggles and successes,
✅ Operators of the premiere fractional communities on the value they bring to fractional executives, and
✅ The people who run fractional marketplaces where you can get key elements of what you need to be success in your business including, in some cases, clients.

Learn more at www.referabilitymaven.com

About your host

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Jay Kingley