Episode 5

full
Published on:

22nd Sep 2021

Victor Calabrese: Cybersecurity - It's Not Personal; It's Just Business

It's not personal. It's just business. How often have we heard that? But, it's the mantra small business owners need to keep in mind when you're thinking about not taking your cybersecurity strategy seriously because you think "It won't happen to me."

60% of small businesses that are hacked or suffer a ransomware attack will be out of business in 6 months. Your source of income, your legacy, the reason you get up in the morning is gone.

Cybersecurity is the thing that everybody’s talking about but nobody really knows what you need to do. On this week’s Centricity's Best Kept Secret show, Victor Calabrese of deskside talks with CEO, Jay Kingley and explains why more small businesses are targeted for ransomware than large, well-known businesses that get all the headlines. 

Learn how hacker schools are pumping out the black hats by the thousands and why it makes sense for them to target small businesses first.

Victor shares 6 practical things that any sized business should do to get you cyber secure. It reminds me of the advice they give you on how to keep warm on bitterly cold days. Hint - it has something to do with layering.

Show highlights

02:25 Who's the target for hackers and ransomware

04:34 Hacker school

05:24 What you need to do to protect your business

08:43 60% of businesses who get hacked close down within 6 months

11:09 Cybersecurity insurance

16:21 Learn about Victor. Email Victor at victor@deskside.com

Connect with Jay

Email Jay at jay.kingley@centricityb2b.com

Sign up for a free one hour workshop called Start Attracting Your Ideal Clients In 5 Easy Steps. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help.  This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.

Show artwork for Fractionals Unplugged with Jay Kingley

About the Podcast

Fractionals Unplugged with Jay Kingley
Fractionals Unplugged - An Insider's Perspective On How To Recreate Your Corporate Income Without The Insane Hours As A Fractional Executive
Get the inside story on how to be a fractional executive who ranks in the top 20% of your peers with insights and wisdom on how to replace your corporate income without the insane hours to create the business you want on your terms. Learn the secrets to getting fully booked with clients, building a robust pipeline, and achieving premium pricing representing the value you bring to your clients.

Hear from the top experts advising and participating as fractional executives. Learn from:

✅ Jay Kingley, one of the top advisors on how the best fractional executives build a business to match,
✅ Leading fractional executives sharing the story of their struggles and successes,
✅ Operators of the premiere fractional communities on the value they bring to fractional executives, and
✅ The people who run fractional marketplaces where you can get key elements of what you need to be success in your business including, in some cases, clients.

Learn more at www.referabilitymaven.com

About your host

Profile picture for Jay Kingley

Jay Kingley