Episode 11

full
Published on:

3rd Nov 2021

Marc Brookland: Content Isn't King For Website SEO

Content isn’t king when it comes to doing SEO for your website says Marc Brookland of SEO Locale. There are a lot of factors like your backlink profile, how many trustworthy websites that you have that are talking about you and linking back to you, your on-page SEO, title tags, meta tags, headings, your internal linking strategy, and many more besides.  SEO is no longer a game that casual amateurs can win at.

Marc points out that even large companies, like Hubspot, sometimes get it wrong.  They had to delete over 3,000 outdated blogs on their website to reverse a traffic decline.  A robust SEO program considering a wide range of factors is often essential to being able to withstand the frequent changes Google makes to its algorithms. 

Comprehensive keyword research and competitor analysis is fundamental to creating an effective SEO strategy. Marc suggests a free tool you can use to do this work yourself.  Listen to the end for how to claim his gift of a free technical audit for your website.

Show highlights

01:55 Content isn't king when it comes to website SEO

02:43 What is important if you want to rank high on Google

07:23 Surviving a Google core algorithm update

08:48 Getting nailed by a Google algorithm change

11:15 Implementing an effective SEO strategy

12:48 The importance of competitor analysis when doing SEO

13:35 Learn about Marc. Email Marc at marc@seolocale.com

Connect with Jay

Email Jay at jay.kingley@centricityb2b.com

Sign up for a free one hour workshop called Start Attracting Your Ideal Clients In 5 Easy Steps. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help.  This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.

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About the Podcast

Fractionals Unplugged with Jay Kingley
Fractionals Unplugged - An Insider's Perspective On How To Recreate Your Corporate Income Without The Insane Hours As A Fractional Executive
Get the inside story on how to be a fractional executive who ranks in the top 20% of your peers with insights and wisdom on how to replace your corporate income without the insane hours to create the business you want on your terms. Learn the secrets to getting fully booked with clients, building a robust pipeline, and achieving premium pricing representing the value you bring to your clients.

Hear from the top experts advising and participating as fractional executives. Learn from:

✅ Jay Kingley, one of the top advisors on how the best fractional executives build a business to match,
✅ Leading fractional executives sharing the story of their struggles and successes,
✅ Operators of the premiere fractional communities on the value they bring to fractional executives, and
✅ The people who run fractional marketplaces where you can get key elements of what you need to be success in your business including, in some cases, clients.

Learn more at www.referabilitymaven.com

About your host

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Jay Kingley