Bobbie Malatesta - The Fallacy Of Outsourcing Your Sales And Marketing
Outsourcing your sales and marketing to an intermediary seems attractive when your skills and passion focus on what you do and not on customer acquisition. But, as Bobbie Malatesta of Bobbie The Awesome Enterprise points out, this can be effective at both getting your clients and taking all your profit from their fee structure. Intermediary platforms, like 1-800-FLOWERS, FTD, Uber Eats, Doordash, Upwork, and so forth, solve a pain point but often at a cost that doesn't work for the business. Bobbie points to needing to consider a wide range of alternatives at a much lower cost rather than just blindly using a large intermediary platform that promises to do it all for you. Listen to the end for a nice gift Bobbie is offering our listeners.
Show highlights
01:25 It rarely makes send to outsource your sales and marketing for the sake of getting new clients.
03:46 Intermediaries often capture all your profit and then some.
04:42 Many intermediaries hide what's really going on financially in the accounting reports they prepare for their clients.
05:56 Alternatives to using intermediary platforms to get clients.
07:12 The benefits from freeing your business from depending on a large platform to get your clients.
10:38 What you need to do to end your dependence on expensive intermediary platforms.
12:04 How to protect yourself from a loss of clients when leaving an intermediary platform.
15:42 Learn about Bobbie. Email Bobbie at 321nokiddin@gmail.com
Email Jay at jay.kingley@centricityb2b.com
Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to replace the income you left behind in your last corporate job and then 3X it, get fully booked with clients at premium prices, and to have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.
