Andrea Featherston - Perfectly Imperfect New Product Launch
Andrea Featherston of Featherston Strategies admonishes that perfectionism kills opportunity particularly when it comes to launching a new product. She advises to look at product launch as an ongoing process rather than a one-time event. You need to collect a lot of data during launch so you know what you need to improve on a go forward basis. Andrea provides the 4 key steps you need to follow to successfully launch your new product or service. Listen to the end to get a gift she's offering our listeners.
Show highlights
03:02 Getting a new product or service to market is a journey not a one-time event
04:07 Perfectionism kills opportunity
07:34 The right product launch process will give you a lot of data to help you improve your results
11:38 4 steps to follow to launch your new product or service
14:12 Learn about Andrea. Email Andrea at andrea@featherstonstrategies.com.
Email Jay at jay.kingley@centricityb2b.com
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