Alex Lloro - SEO Vs. PPC Smackdown
Alex Lloro of All Marketing Services acknowledges that Search Engine Optimization (SEO) can be cheaper than Pay Per Click (PPC), but the best return on your investment comes from doing both. Many times PPC traffic is better quality than organic traffic as the intent to purchase is often higher. Alex is clear when he says if your goal is to make money, then traffic that converts, which is more likely to come from PPC, is the traffic you want. He emphasizes that PPC can eliminate your dependence on Google search engine algorithm changes but you'll overspend if you only do PPC without blending in some SEO. Mobile devices are shifting the balance towards PPC since the top organic results isn't even showing on the first screen due to all the ads Google displays first. Listen to the end for a compelling gift Alex is offering our listeners.
Show highlights
02:18 It's SEO AND/BOTH PPC not EITHER/OR.
04:38 Getting SEO and PPC to play nicely in the same sandbox.
05:50 Collect and analyze your data to optimize your mix of SEO and PPC.
07:12 SEO is delivering less and less on mobile devices.
10:25 The benefits from optimizing your mix of SEO and PPC.
13:12 What you need to do to optimize your mix of SEO and PPC.
16:58 Learn about Alex. Email Alex at alex@allmarketing.co
Email Jay at jay.kingley@centricityb2b.com
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